‘Swipe Right, Bank Austria’ Digital Marketing campaign
Bank Austria
Bank Austria came to us seeking something fresh for an Employer Branding / Brand image campaign and we put our creative thinking to work.
Brief
Develop a concept for a well-rounded digital marketing campaign.
The goals: to communicate what Bank Austria stands for, both as an employer and as a company.
Campaign
We came up with the overarching campaign message, ‘Swipe Right, Bank Austria.’ At the core of the campaign is this video that showcases what the bank stands for –
Swipe links zu all den Dingen, die dich zurück halten. Swipe rechts zu all den Dingen, die dich bestärken und vorantreiben. Wir bei der Bank Austria glauben an dein Talent und unterstützen dich bei deinem Vorhaben.
Swipe Left to the things that hold you back and swipe right to the things that empower you and propel you forward.
Swipe Right,
Bank Austria.
Results
- The ‘Swipe Right, Bank Austria’ Short film for online channel distribution, built on the powerful emotion of a poetry slammers poem, dance and unique sound design.
- Photography for a banner and a physical poster campaign that captures the message of the film.
- The Swipe Right quiz tool that potential employees of the bank can do to discover what type of job suits them.
